For Insights on your Customer Database:
For Insights on your Customer Database:
Marketing Intelligence is a specialized analytics provider for subscription-based businesses.
We support customer membership programs that rely on long-term relationships as their main value driver.
Our process involves uploading the raw transaction logs onto our Analytics Processing Program which displays subscription metrics on an interactive dashboard. The size and growth of your customer base—their shopping trends and patterns—and key customer segments can now be securely accessed and monitored by key managers on your team.
Subscription metrics like Retention, Churn, and ARPU help managers detect where in the lifecycle customers lose interest, and where they find most value.
This allows for targeted marketing to fix drop-off points, and tailor offers for high value segments.
The result is higher customer retention, and a greater active base.
Our Story
Marketing Intelligence started as a research consultancy in 2013, doing consumer research for regional FMCG manufacturers, in multiple markets, including Trinidad & Tobago (where we operate) Guyana, Barbados, Jamaica and Curacao—both Quantitative and Qualitative methods.
Then, in 2016, we began analysing and reporting subscription metrics for regional Telecom providers. This is when we noticed the gap—many businesses collect and store similar transactional data, but few utilize them for guidance on strategy and marketing decisions.
This led us to shift our focus from survey responses (what people say they do) to transactional data (what they actually do). Today, we bridge that gap by transforming raw transaction logs into the objective intelligence needed to drive profitable growth.
19 St. Vincent Street, Port of Spain, Trinidad & Tobago.